Lionsgate and NBCUniversal will premiere an exclusive TV Special The Hunger Games: The Phenomenon, a 13-minute behind-the-scenes program, beginning November 10. Get the details, plus watch the newest Mockingjay Part 2 TV spot!
As the premiere of Mockingjay Part 2 gets closer and closer, like fellow Tributes, we’re feeling lots of bittersweet feels. Sure, it’ll be amazing to see the last installment on the big screen…but it *is* the last movie in the series. Yet, rather than feeling sad, Lionsgate and The Hunger Games’ cast/creators are determined to make sure promo is a huge celebration for all fans to enjoy!
As a part of the festivities, Lionsgate and NBCUniversal have announced a partnership to premiere an exclusive TV Special The Hunger Games: The Phenomenon! The exclusive 13-minute program features a commercial-free, in-depth look at the epic The Hunger Games franchise and what’s to come in the final chapter.
First, on November 10 during NBC’s The Voice, Carson Daly, Jennifer Lawrence, Liam Hemsworth, and Josh Hutcherson will announce the behind-the-scenes special and tease fans with an exclusive first-look.
Then on November 12, The Hunger Games: The Phenomenon will run across Bravo, E!, and Oxygen at 8:00pm ET followed by Syfy and USA Network at 11:00pm ET. Each airing will be attached to a special first-look at each network’s original show (The Royals, Vanderpump Rules, Pretty.Strong, Childhood’s End, and The Colony). All sneak peek video content will also be available online exclusively on Fandango and E! Online following the on-air debut.
According to Lara Kazandjian, Lionsgate’s Executive Vice President, Media for Theatrical Marketing:
“This is a terrific opportunity for The Hunger Games fans to get an extensive sneak peek behind-the-scenes of the movie, which we know they are eagerly anticipating. The NBCUniversal team has been very creative in working with us on this unique way to reach our fans and we are excited to partner with them on it.”
Cherie Cohen, NBCUniversal’s Senior Vice President, Portfolio Advertising Sales shared the excitement:
“NBCUniversal is uniquely positioned to develop scalable opportunities for movie studios across our gigantic portfolio. And, paired with Fandango, there is simply no other place to reach these audiences and effectively drive ticket sales. We’re excited to partner with Lionsgate to promote ‘The Hunger Games’ and serve as the exclusive destination for the film’s rabid fan base.”
Well, we’re really excited too! Make sure to tune into The Voice this upcoming Tuesday at 8:00pm ET to get a sneak peek of The Hunger Games: The Phenomenon and, of course, to see Jennifer, Liam, and Josh! Then pick your favorite NBCUniversal network to enjoy the premiere of new special a couple days later on Thursday.
In the mean time, watch the latest Mockingjay Part 2 TV spot and pre-order you tickets too!
[Featured Image Courtesy of Lionsgate/Murray Close]
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